DirectHome

Category: MarketingPlatformReal estate
Sale starts
May, 15
Sale ends
Jul, 15

About

Who are we?

DirectHome Pte Ltd (‘DH’) is a Singapore incorporated company founded by Kiegan Chia. As an online property platform (www.directhome.com.sg), DH allows buyers and sellers of resale properties to transact without the necessity of real estate agents, at no or extremely low-costs. Notably, DH also facilitates lawful cash-backs to buyers (as reviewed by relevant authorities) who buy primary properties via DH. The cash-back arrangement is a novel and valuable feature that sets DH apart from its competitors.

Proven Track Record

In a short span of 2 years, DH boasts a user-base of approximately 125,000 people. More than S$350,000,000 of real estate has been transacted to date, with more than S$7,000,000 in savings gained by sellers, buyers, landlords and tenants (compared to incumbent fees charged elsewhere).

Why Cryptocurrency?

As part of its expansion plans, DH intends to issue DIREC tokens, a non-securitised cryptocurrency through an initial coin offering (‘ICO’). DIREC tokens are ERC20 compliant and managed by a token smart contract that is deployed on the Ethereum blockchain. DIREC tokens are a form of utility cryptocurrency that can be used to pay for services on DH’s web platform.

Why invest in DirectHome? Because we are the real deal!

DH’s ICO is unlike many other ICOs because it is based on an already successful and profitable business model. Unlike many blockchain startups, DH already has an established business which goes beyond a vision and a roadmap. DH has succeeded because it reduces transaction and search costs for buyers and sellers and allows buyers of primary property to share some of the profits property developers earn. While traditional property web-portals are agent and developercentric, DH is disruptive to existing incumbents because it puts ordinary buyers first, significantly reducing search-costs.

Whitepaper

DirectHome Pte Ltd (‘DH’) is a Singapore incorporated company founded by Kiegan Chia. As an online property platform (www.directhome.com.sg), DH allows buyers and sellers of resale properties to transact without the necessity of real estate agents, at no or extremely low-costs. Notably, DH also facilitates lawful cash-backs to buyers (as reviewed by relevant authorities) who buy primary properties via DH. The cash-back arrangement is a novel and valuable feature that sets DH apart from its competitors. In a short span of 2 years, DH boasts a user-base of approximately 125,000 people. More than S$350,000,000 of real estate has been transacted to date, with more than S$7,000,000 in savings gained by sellers, buyers, landlords and tenants (compared to incumbent fees charged elsewhere). As part of its expansion plans, DH intends to issue DIREC tokens, a non-securitised cryptocurrency through an initial coin offering (‘ICO’). DIREC tokens are ERC20 compliant and managed by a token smart contract that is deployed on the Ethereum blockchain. DIREC tokens are a form of utility cryptocurrency that can be used to pay for services on DH’s web platform. DH’s ICO is unlike many other ICOs because it is based on an already viable and profitable business model. Unlike many blockchain startups, DH already has an established business which goes beyond a vision and a roadmap. DH has succeeded because it reduces transaction and search costs for buyers and sellers and allows buyers of primary property to share some of the profits property developers earn. While traditional property web-portals are agent and developercentric, DH is disruptive to existing incumbents because it puts ordinary buyers first, significantly reducing search-costs. DH’s success has not gone unnoticed. Its shareholders include Wang Shuang (Vice Chairman and CEO of HNA Group (International) Company Limited) and Jin Chensu (MD, Cyrius International Pte Ltd). DH’s Advisors include Daniel Teo (Chairman, Hong How Group & former President of FIABCI and REDAS), Michael Chan (former MD, Bank of New York Mellon) and John Gaw (CEO, LandConsult & former Deputy Commissioner of Lands, Singapore Land Authority). DH’s disruptive business model has been featured in nearly a dozen different news outlets. These include all of Singapore’s main newspapers, established regional news platforms and several business magazines and periodicals. These include Channel NewsAsia, Money Week, The Straits Times, CEAnergy, Asian Property Review, Berita Harian, Suria and Lianhe Zaobao. DH’s business model is easily transportable globally and it sees its market as global, with immediate plans to facilitate low-cost, efficient transactions in Southeast Asia and Australasia before branching to the United States, the United Kingdom then to the rest of the world. DH will use the ICO proceeds to expand its scope of services via three milestones. Find out more at https://www.directhome.co

Other documents

Contacts

DirectHome

Singapore
Singapore
20 Maxwell Road #08-15/16, Maxwell House Singapore 069113


support@directhome.co

Milestones

  • 2018 March
    Private Sale of DIREC Token
  • 2018 May
    Launch of DIREC Token Sale
  • 2018 July
    End of DIREC Token Sale
  • 2018 August
    Milestone 1: Expansion of Services in the Resale Market
  • 2018 October
    Milestone 2: Expansion of Primary Sale Services (Cashback)
  • 2018 December
    Milestone 3: Creating DirectHome Global

Financial distribution

35% IT Develop of Milestone 1,2&3
25% Marketing and Sales
20% Operations and Administration
15% International Expansion
3% Development Fund
2% Bug Bounty Program

Team

Board of directors

Kiegan CHIA
Founder, CEO
Hsien Loong WONG
Co-Founder, COO

Advisors

Daniel TEO
Chairman, Hong How Group & former President of FIABCI and REDAS
Michael Chan
former MD, Bank of New York Mellon
Wang Shuang
Vice Chairman and CEO of HNA Group (International) Company Limited
John Gaw
CEO, LandConsult & former Deputy Commissioner of Lands, Singapore Land Authority
Jin Chensu
MD, Cyrius International Pte Ltd

Team

Alan LEE
CTO, Chief Blockchain Officer
Edward TI
General Counsel
Erin NG
Marketing Director
Rayson SIM
Solution Analyst
Ken TONG
Blockchain Developer
Ferry Pangestu
Lead Developer
Geri ONG
PR Director

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