Who are we?
DirectHome Pte Ltd (‘DH’) is a Singapore incorporated company founded by Kiegan Chia. As an online property platform (www.directhome.com.sg), DH allows buyers and sellers of resale properties to transact without the necessity of real estate agents, at no or extremely low-costs. Notably, DH also facilitates lawful cash-backs to buyers (as reviewed by relevant authorities) who buy primary properties via DH. The cash-back arrangement is a novel and valuable feature that sets DH apart from its competitors.
Proven Track Record
In a short span of 2 years, DH boasts a user-base of approximately 125,000 people. More than S$350,000,000 of real estate has been transacted to date, with more than S$7,000,000 in savings gained by sellers, buyers, landlords and tenants (compared to incumbent fees charged elsewhere).
As part of its expansion plans, DH intends to issue DIREC tokens, a non-securitised cryptocurrency through an initial coin offering (‘ICO’). DIREC tokens are ERC20 compliant and managed by a token smart contract that is deployed on the Ethereum blockchain. DIREC tokens are a form of utility cryptocurrency that can be used to pay for services on DH’s web platform.
Why invest in DirectHome? Because we are the real deal!
DH’s ICO is unlike many other ICOs because it is based on an already successful and profitable business model. Unlike many blockchain startups, DH already has an established business which goes beyond a vision and a roadmap. DH has succeeded because it reduces transaction and search costs for buyers and sellers and allows buyers of primary property to share some of the profits property developers earn. While traditional property web-portals are agent and developercentric, DH is disruptive to existing incumbents because it puts ordinary buyers first, significantly reducing search-costs.